Expert Guide to Face Masks

Face masks are your answer to gorgeous, flawless skin. They can work wonders on your complexion and have the ability to treat everything from acne and blemishes, to dryness and aging skin. What’s more, they can deliver amazing results in under 30 minutes! Everyone should be using face masks as part of their regular skin care routine. However, to get the most out of your masking sessions, it’s important to know which face masks will work best for your skin and how to use them properly. With that in mind, here’s our expert guide to face masks.

What type of face masks are there?

There is a huge range of face masks out there to suit every skin type and concern. Here are the most popular face masks on the market right now:

Clay masks

Clay face masks date all the back to the ancient Egyptians! They are great at deep cleansing, drawing out impurities, and fighting acne and blemishes. However, they generally don’t contain any nourishing serums or hydrating ingredients, which means they can be very drying.

Peel-off masks

Peel-off face masks gently remove impurities and dead cells from the outer layer of the skin. Their main benefit is exfoliation, but again they are not particularly good at nourishing or hydrating the skin, or treating specific skin issues.

Sheet masks

Sheet masks were first introduced in South East Asia and took the rest of the world by storm. They soared in popularity due to their ability to deliver skin a powerful hit of nutrient in under 30 minutes. Another benefit of sheet masks is that they come in individual packets, are easy to apply, and create hardly any mess.

Hydrogel masks

Hydrogel face masks are the new, improved version of sheet masks. Their unique formula means that they lock in moisture better, stick to your face like a second skin, offer greater hydration, and deliver improved, longer-lasting results. Check out our range of luxury hydrogel face masks, carefully developed using the highest-quality natural ingredients.


How do I choose a face mask?

As you can see, there is a wide range of different face masks available. The type of face mask you use should be determined by your skin type and any skin concerns. For example, people will oily skin may find that deep clay masks work best to clear impurities and reduce shine. Whereas, people will dry skin should opt for a hydrating facial mask that will nourish their skin and increase moisture levels. It is important to know your skin type, so you can choose which products will give you the best results. With that in mind, here are the 5 most common skin types:

  1. Normal skin - People with normal skin have a well-balanced complexion that is not too oily and not too dry. Any skin issues, like blemishes, tend to clear up quickly.
  2. Oily skin - People with oily skin tend to have large pores, a shiny complexion, and are more prone to acne and breakouts.
  3. Dry skin - People with dry skin experience patches of dry, flakey skin and usually have a dull-looking complexion.
  4. Combination skin - People will combination skin have a mix of two or more skin types. They typically have an oily t-zone, then dry patches on other areas of their face.
  5. Sensitive skin - People with sensitive skin usually suffer from conditions such as eczema, and are more prone to experiencing redness, irritation and reactions when using new products.

How should I use a face mask?

It is important to read the instructions on the packet carefully before applying a face mask. You should always do a patch test before using any new skin care product, to make sure that your skin does not react or experience any unpleasant side effects. If applying a cream or clay mask, make sure you use an even layer and apply enough product to all areas of your face. If you’re using a sheet mask, ensure that you match the cut-outs to your face, and gently remove any air pockets or ripples from the mask. Taking a little longer to get your application right, can make a huge difference to how effective your face mask is!

 Remember that you should always cleanse your face before applying a face mask to get the best results. You should also never leave a face mask on for longer than the recommended time on the packet, as this can lead to skin sensitivity and irritation. We recommend using a face mask 1-2 times per week to maintain healthy, beautiful looking skin.

Tips to get the most out of your masking

Here are some top tips to get the most out of your masking session:

Use tools

You can make your face mask application even easier by using tools like brushes. These allow you to apply the product evenly and precisely where it’s needed, and means you can avoid getting it all over your hands. Applying your face mask with a brush is also more hygienic as there is less risk of transferring bacteria from your hands to your face.

Prep skin beforehand

To get the most out of your face mask, it is important to prepare your skin beforehand. We’ve already discussed the importance of cleansing your face before applying a mask. It is also a good idea to gently exfoliate your skin beforehand, so that the nourishing serums from the mask can penetrate your skin more effectively. 

Don’t forget the toner

This is often an overlooked step, but the right toner will help your skin lock in all the nourishing ingredients from the mask, which in turn will help keep your skin looking smoother, plumper and more radiant. Additionally, it will help whatever moisturiser you use after penetrate deeper.

Follow with a moisturiser

Many people neglect to apply a moisturiser after a masking session - this is a mistake. Applying a moisturiser will help seal in all the nourishing ingredients from the face mask and extend the results of the treatment. So make sure you add your favourite hydrating moisturiser to your skin care routine.

Using a face mask as part of your regular skin care routine is one of the easiest ways to achieve and maintain healthy, beautiful skin. Use these tips and you can get the most out of your face masks!


Written by: Sara Williams